NEW BOOK :

Ferrari Franco-Britannic Autos Ltd
1st exclusive importer in France (1958-1968)

 

This book on a theme never before addressed is a tribute to the Sleator family, Franco-British family, as well as to all employees, partners, friends and customers of the Franco-Britannic Autos Ltd who, during these 10 years of the import, have promoted the extraordinary image of Ferrari in France…

Franco-Britannic Autos Ltd, thanks to Walter and his son Donald Sleator, imported the most beautiful cars in the world on French soil from 1933 to 1989 for their most demanding customers.

Exclusive importer since 1933 in Paris of the two prestigious British brands Rolls-Royce and Bentley, then importer Rover (and Land Rover), Franco-Britannic Autos Ltd from the autumn of 1958 becomes the first exclusive Ferrari importer in France.

The FBA Ltd has experienced this new generation of buyers, the «  Nouvelle Vague » as sung in one of his songs a certain Richard Anthony, young film actors, writers, and other artists, businessmen, industrialists ... all needed and wanted to stand out by associating their image with that of exceptional automobiles and more particularly Ferrari.

Celebrities such as Jean-Paul Belmondo, Yves Montand, Françoise Sagan, Roger Vadim, Lino Ventura, Johnny Hallyday, Alain Delon, Mylène Demongeot, Claude Francois and many other stars were at one time clients of the Franco-Britannic Autos Ltd.

The art of owning a road Ferrari, a very dynamic image, is considered a symbol of professional and social success.

The first Ferrari commercials in France by the FBA Ltd, our French stars of the "yé-yé" era, all the Paris Motor Shows, all Ferrari racing drivers during the 24 Hours of Le Mans, piloted by Donald Sleator, then an official pilot until 1967.

A tribute is paid to the pilot and client of the FBA Ltd Pierre Noblet, then Sylvain Garant ... with more than 350 illustrations for the most part unpublished.

240 pages, not paginated.

Original version in French.

To order the book, contact : This email address is being protected from spambots. You need JavaScript enabled to view it.

 

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